People want things. People need things. The difference between prices and costs is not just a fine distinction made by economists. Prices are what pay for costs — and if they do not pay enough to cover the costs, then centuries of history in countries around the world show that the supply is going to decline in quantity or quality, or both. How do we design our systems in such a way that we maintain a balance between our prices and our costs relative to market levels? For consumers, is the best price the best choice? Learn all the intricacies of proper costing and pricing in this seminar.